January 6, 2026
Why Returns Are Retail’s Biggest Blind Spot—Chuck Fuerst of ReverseLogix Explains on the In Transit Podcast
For years, product returns were treated as an unavoidable cost hidden in the supply chain. But as e-commerce growth slows and margins tighten, that blind spot is becoming too costly. Returns aren’t just a financial drain—they’re a rich, underused source of insight that can improve forecasting, inventory, product design, and customer experience.
In this episode of In Transit, host Vishnu Rajamanickam of The Logistics Report speaks with Chuck Fuerst, chief commercial officer at ReverseLogix, about why the industry must rethink returns. Fuerst explains why returns deserve the same rigor as forward fulfillment—and how companies that do so can turn returns into a competitive advantage.
