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Blog
October 7, 2017

Connecting Product Returns and Satisfied Customers

By Gaurav Saran
Uncategorized
Connecting Product Returns and Satisfied Customers

When it comes to the retail world, the customer experience is the name of the game. More and more research within this realm reveals that the customer experience is king, and moreover, that product returns are one of the top factors in influencing this customer experience.

At ReverseLogix, our return management platform helps you optimize these processes and keep your customer experience in a great place. Let’s look at some basic numbers backing up how important this is, plus how it’s applied within the reverse logistics world.

Basic Study Numbers

Numerous analyst and trade magazine websites today will tell you the same thing: Becoming more customer-centric is how you up your profits. Similarly, some recent research by JDA Software reveals the same thing: Given similar products and other factors, retailers that cannot meet returns expectations – particularly during busy seasons like the holidays – will lose roughly 33 percent, or one third, of their customers to a more convenient or streamlined competitor. This is the case throughout the year, even if the effects will be felt most greatly during the holiday season when business is generally at its highest for everyone.

Balancing Customer Needs and Profitability

The biggest challenge within this realm for retailers is balancing satisfying your customers and maintaining your profits. But really, this just requires a look from the proper perspective: The realization that customer satisfaction and profits are directly and clearly tied together.

The same JDA study above found that 88 percent of customers think ease of product returns is a key factor in their regular shopping locations. They also found that satisfying the customer is considered the best single route to profitability, and that a more holistic view of logistics can help achieve this.

For more on how our reverse logistics service can help with any area here, speak to the pros at ReverseLogix today.

About The Author
A smiling man
Gaurav Saran
Gaurav Saran is a Silicon Valley entrepreneur with a passion for leveraging disruptive and emerging technologies to provide innovative enterprise solutions. As founder and CEO of ReverseLogix, Gaurav brings deep industry expertise and is responsible for driving the overall company direction and product strategy. His ability to combine customer vision with methodical execution and thought leadership has positioned the company as a game changer in its field. Previously, he was with Microsoft for over six years, leading enterprise sales for Fortune 500 companies and driving strategic executive relationships.
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ReverseLogix

The leading SaaS technology for returns management and professional reverse logistics services provider.

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Headquarters

1200 Howard Ave
201 Burlingame,
California 94010,
USA

Development Center

B4 105-107, Spaze
Techpark, Sohna
Road, Sector 49,
Gurgaon, India

EU Office

51 Bracken Road,
Sandyford
Dublin, D18 CV48
Ireland

  • PLATFORM
    • How It Works
    • Smarter Returns
      • Returns Experience
      • Returns Management
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      • Order Tracking
    • Smarter Business
      • BI and Analytics
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      • Integrations
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    • 3rd Party Logistics (3PL)
    • Manufacturers
    • Retailers
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    • Sustainability
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Headquarters

1200 Howard Ave
201 Burlingame,
California 94010, USA

Development Center

B4 105-107, Spaze
Techpark, Sohna
Road, Sector 49,
Gurgaon, India

EU Office

51 Bracken Road,
Sandyford
Dublin, D18 CV48
Ireland

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