ReverseLogix Leadership
Jason Barnes
CROJason spent the first decade of his career on the operating side of the problem ReverseLogix solves. He ran multiunit operations served by a commissary and distribution center handling multi-drop, multi-temp and reverse logistics for a 300-unit business, owning inventory, fulfillment, and the daily work of inspecting and rejecting product. He has stood on the receiving dock and made the call on what goes back. That view still shapes how he reads a customer’s returns operation.
At ReverseLogix, Jason owns revenue and marketing. He works directly with manufacturers, retailers and third-party logistics providers on what their returns operation is costing them and what a system built for it would change, and he leads the negotiation when those agreements come together.
Jason starts with the operation before the platform: where returns arrive, who touches them, what each disposition decision costs, and which of those steps should belong to a system instead of a person. Companies rarely come looking because of returns in the abstract. They come because a warranty process has stopped working, a legacy system has run out of headroom, or a cost line nobody owns has grown too large to ignore. Meeting buyers at that problem is most of what he has changed about how ReverseLogix goes to market.
Before ReverseLogix, Jason led sales, marketing and revenue operations across supply chain technology and logistics services: enterprise freight at Total Quality Logistics, sales leadership at RWI Logistics, fleet technology at KeepTruckin, and a global transportation management platform at UTECH, where as Chief Commercial Officer he owned sales and marketing across three brands and led teams in the United States and Eastern Europe. Those companies spanned industrial manufacturing, appliances, consumer goods, grocery retail and third-party logistics, which covers much of the ground ReverseLogix works in today. He has usually seen some version of a customer’s problem already, often from the side of the business that had to live with it.
Jason also led the go-to-market for the company’s first AI product, taking it from concept into live production with a national carrier. He applies the same test to AI internally as to any system: useful where it removes work that never required a judgment call, and worth nothing where the underlying data has not been measured properly first.
Outside the deal cycle, Jason builds people. He created two sales mentorship programs at Total Quality Logistics, taught sales courses and judged competitions at local colleges while at RWI, and continues to mentor early-career professionals in supply chain.
Jason holds a BA in history and theology from Xavier University, a specialization in data science from Johns Hopkins University, and a certificate in entrepreneurship from the Wharton School. He is based in Cincinnati.
