Genesco Gains ROI in Days with ReverseLogix RMS
Genesco Inc. is a footwear focused, Nashville-based specialty retailer and branded company with more than 1,400 stores throughout the U.S., Canada, the United Kingdom and the Republic of Ireland. It is the parent company of brands that include: Journeys, Schuh, Little Burgundy, Johnston & Murphy, as well as wholesale and licensed footwear brands such as Levi’s, Dockers and Bass.
Within days of the ReverseLogix returns management system implementation, this global footwear brand saw an ROI. Watch the video to learn more!
The full case study
Challenge: Slow, Manual Returns Processes
Genesco’s largest facility is a Journeys distribution center that spans a half-million square feet, providing shoes and eCommerce fulfillment for Journeys’ $2 billion in annual sales.
However, returns processes at the facility were slow and labor intensive.
Solution: Faster, Easier Returns with a Single Platform
Genesco selected the ReverseLogix returns management system (RMS) to manage its returns processes.
The ReverseLogix RMS facilitates, manages and reports on the entire returns lifecycle. Its robust policy and rules engine is configurable and changeable to meet claims rules, policies, vendor entitlements and approval hierarchies.
- Connects every point in the returns lifecycle with a single, end-to-end platform
- Integrates with other supply chain systems
- Customers can easily initiate returns or check a return status with a branded, intuitive portal
- Highly configurable processes, including guided workflows for receiving, inspecting, and grading product returns
- Real-time data across the returns journey to optimize performance
Within days of going live with ReverseLogix, Genesco saw an ROI.
Results: A Near-Immediate ROI
Since implementation, Genesco has seen a near-immediate and ongoing ROI of its improved returns operations.
Faster processing times
Genesco reports that the time required for processing a return is one-fifth the time it took before ReverseLogix returns management technology.
Rather than relying on disparate systems to receive, manage and process returns, Genesco employees leverage ReverseLogix to see where returns have been initiated, if they’ve shipped out, and whether the item is at the warehouse. Everything, from start to finish, is accomplished in the ReverseLogix platform.
Better forecasting and planning
Planning has significantly improved because of the visibility into returns initiation data and the items’ location.
Very happy customers
The customizable, intuitive customer returns portal makes initiation and tracking seamless. The drop-down boxes make selections fast and easy for customers, and ready-to-print return labels round out a complete self-service experience.
